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Market and innovation

How should products treated with new processing technologies be marketed? Do you need Novel food approval to sell such products on the European market? We have investigated what information will be most beneficial to use in communication with customers, and have also studied successful innovation processes in the food industry.

Guide to marketing communication

What information do consumers want?

What to emphasize for Norwegian consumers if you have ...

What information do consumers want?

What to emphasize for Norwegian consumers if you have ...

What information do consumers want?

What to emphasize for Norwegian consumers if you have ...

Publications

Title Year Language Topic Author
Open-Ended Emotive Projection Test: A Nondeterministic Method for Understanding Consumers’ Emotional Reactions to Innovative Food Processing Technologies 2022 English Market and innovation Altintzoglou, Themistoklis; Heide, Morten
European novel food, patents and brokers of knowledge 2022 English Market and innovation Sveinung Grimsby, Magnus Gulbrandsen
Radical innovation in a conservative industry. Selected cases of new product development in the Norwegian food industry. 2021 English Market and innovation Sveinung Grimsby
Consumer reactions to communication about innovative processing technologies in iNOBox 2020 English Market and innovation Altintzoglou, Themistoklis; Heide, Morten
New novel food regulation and collaboration for innovation 2020 English Market and innovation Sveinung Grimsby

Contact persons

Themis Altintzoglou

Senior Scientist, Nofima
+47 476 54 471

Sveinung Grimsby

Scientist, Nofima
+47 952 04 118